THE IMPACT OF TECHNOLOGY AND GLOBALIZATION IN INDUSTRIAL REVOLUTION 4.0 IN ORDER TO EDUCATE FARMERS TO IMPROVE THE PERFORMANCE AND SUSTAINABILITY OF COFFEE FARMER COOPERATIVES IN WEST JAVA

Authors

  • Wini Fetia Wardhiani Bale Bandung University, Indonesia
  • Yayu Sri Rahayu Bale Bandung University, Indonesia
  • Yusuf Muharam Bale Bandung University, Indonesia

Abstract

The application of information technology in the agricultural sector makes farmers smarter and plays a vital role in creating a more sustainable and efficient farming system. Along with the development of automation, cyber-physical systems, and IoT, coffee cooperatives must be ready and adapt to the industrial revolution 4.0 era to capture opportunities for market demand, value chains, and added value of coffee agribusiness. The presence of ICT has the potential to improve coffee farmers’ performance and institutional sustainability in rural areas, including cooperatives. Performance is a description of the achievement of organizational tasks to realize the goals, objectives, mission and vision of the organization and its business. Quantitative descriptive methods with Linear Regression analysis were used to determine the influence of cooperative capabilities on cooperative performance and sustainability in several coffee cooperatives in West Java. The research results found that performance significantly affected the sustainability of the Coffee Cooperative. This study recommends improving the performance of cooperatives in terms of membership, management, and business models to become sustainable cooperatives based on information technology and achieve added value from market-driven coffee products.

Keywords: Capability, Coffee, Cooperative, Performance, Sustainability

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Published

2024-08-30

How to Cite

Wardhiani, W. F., Rahayu, Y. S., & Muharam, Y. (2024). THE IMPACT OF TECHNOLOGY AND GLOBALIZATION IN INDUSTRIAL REVOLUTION 4.0 IN ORDER TO EDUCATE FARMERS TO IMPROVE THE PERFORMANCE AND SUSTAINABILITY OF COFFEE FARMER COOPERATIVES IN WEST JAVA. Prosiding Webinar Internasional, 1(1), 27–32. Retrieved from https://prosiding.idipri.or.id/index.php/PWI/article/view/13